Welcome to the branding of Freya Candle Co., located in Poulsbo, WA. Inspired by Norse mythology and the majestic landscapes of Norway, it was important to create branding that embodied the spirit of legendary goddess Freya.

The Black Falcon drew from Freya’s connection to falconry and Norse tales to infuse the brand with mythic allure. We designed the falcon in its attack to create a powerful symbol, representing wilderness and mystery, adorned with Freya's iconic necklace.

The color palette kept the moody hues of Nordic landscapes, with a focus on black on black. Through labels and candles, this striking contrast creates a captivating presence, amidst the vibrant colors of retail spaces.

With typography blending tradition and modernity, all elements of Freya Candle Co. invite you to embrace the magic of candlelight and the serenity of Nordic inspiration.